Collecting Data via Social Media Channels

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Collecting data via the social media channels: why and how?
It is more measurable
When looking at offline media, it is difficult to make these campaigns measurable. The only way to do this is to refer people to a unique page on your website that you mention on the flyer or to ask people how they came to you.
With online marketing, you can measure everything well, of course, if you first set up your online marketing channels. With Google Analytics you can easily set goals on your website and you can see in no time how many people have filled in your contact form or how many people have bought your product. Of course, you must first set these goals through Google Analytics and this is something that many companies quickly forget. They install Google Analytics, check monthly only the website users and forget to define their goals. The same applies to Google Adwords, Facebook advertising and other ways of advertising via social media or online advertising. Always set your goals so that you can make the results measurable. When you do this, you use the advantage of online marketing that is called: Measure = Know = Achieve maximum return.
Social media optimization Services in Lahore

Advertising is cheaper
When we look at offline advertising (in the newspaper or for example a billboard) versus online advertising and social media advertising, you immediately see that online advertising is much cheaper. An advertisement in the newspaper will cost you 500 euros and you will then have a circulation of around 13,000. With online advertising, you would pay around € 40 or maybe even less for that edition. And we do not even talk about how many people actually see your ad. Because in offline advertising, you have to believe the salesman about how many people you are actually going to achieve. By using online and social media advertising you can actually see how many people you will reach and have reached using the statistics.

And to make it all the more attractive, you can use the online and social media advertising to choose cost per click, which stands for  "only pay when your target group clicks on your advertisement". In short: online and social media advertising are often cheaper and the return is higher.
Campaigns can be adjusted in real-time
When the flyer reaches the mailbox, we have to wait and see how people will respond to this flyer. Often a few samples are kept to find out which flyer works best and this is then distributed to the entire target group. This is often the same online, but the advantage of online campaigns is that you can adjust the campaign almost every moment.

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