Online Advertising

I was already talking about advertising in the newspaper. I do not want to give the impression that advertising in the newspaper is bad, but I often compare it with:  throwing your eyes closed. It is always difficult to estimate which people you will reach and also how many people you will reach. Recently I spoke with a company that let me know that they invest several thousand euros on an annual basis in newspaper ads, but that they are doing almost nothing. When I then come up with the question: "How do you make the newspaper article measurable? Then the answer comes: "We do not." Of course this is a missed opportunity but offline advertising gives you just limited possibilities to make it measurable and therefore it is often throwing your eyes closed, hoping that you touch something and that it will eventually yield something.
 Online advertising offers you the opportunity to reach laser-oriented people. Think of advertising based on demographic data, CRM data or remarketing. You invest in online and social media advertisements where you can bring targeted advertising to the outside and indicate who you want and do not want to reach. With a newspaper, flyer, billboard or another way of offline advertising, it is waiting to see who sees the advertisement and what they will do with it.
Top Digital Media Company in Lahore


The solution: go cross-media
If you are a supporter of offline marketing, then I want to ask you to sit quietly in your chair. Of course, I put online marketing in the positive light, but that is also because on the points that I dealt with in this article, online marketing wins from offline marketing. But as I advise virtually everyone, you still have to deal with an offline and online audience at this time. And I also believe that in a few years there will come another point that people become  "tired online". Or perhaps most companies stop offline marketing and only focus on online. When this happens, there will also be more room for offline marketing. Just think of the mailbox that is currently being attacked with many advertising newspapers, etc. Perhaps this will not be the case in a few years, making it easier for you to come back to the attention of the mailbox.


I am hired by various offline marketing agencies as an interim online marketing specialist or interim social media specialist to set up cross-media campaigns together. Thanks to the collaboration of offline and online, maximum return is achieved. You will have to combine offline with online in this time to reach your target audience. If you do not do this then you miss a large part of your target group.

Comments

Post a Comment

Popular posts from this blog

Digital Marketing is Umbrella

Image
Digital marketing is umbrella in a way Marketing is the product and services of digital technology that are used mostly on the internet but these marketing is done in mobile phones, display advertising, and even digital. The way digital marketing was done from 1990 to 2000 It has evolved, it has changed all the marketing methods of a brand and business. Now all kinds of businesses have their business Taking the help of digital marketing to increase Now that customers like to go to use digital devices, by purchasing their own salmon at a shop. Digital marketing comes in search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, social media marketing, e-commerce marketing, e-mail marketing, display advertising and also through digital media. How to Learn Digital Marketing How to Learn Digital Marketing We have told you what is digital marking. Now we are going to tell you how to learn digital marketing. These topics are very impor...
Read more

Facebook advertisement

Image
Suppose you have an online advertisement that invites people to take part in an action but after a week, nobody has clicked on your ad yet? You can then easily modify and optimize this ad so that it will perform better. With offline flyering, this is unfortunately not possible because when the flyer is in the mailbox you can hardly go a week later with a felt tip pen to go to everyone to customize the flyer This article is interesting You can optimize your Facebook advertisement in 9 steps every week Target group address data "are on the street" When we look at offline direct mailings you quickly run into the problem that you do not have a mailing list of your target group. The only solution is then often buying a mailing list so that you can get your campaign out of there. However, you often also run into the problem that mailing lists are obsolete, which means that many addresses are no longer correct. The advantage of online and social media advertising is that...
Read more