Facebook advertisement
Suppose you have an online advertisement that invites people to take part in an action but after a week, nobody has clicked on your ad yet? You can then easily modify and optimize this ad so that it will perform better. With offline flyering, this is unfortunately not possible because when the flyer is in the mailbox you can hardly go a week later with a felt tip pen to go to everyone to customize the flyer
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You can optimize your Facebook advertisement in 9 steps every week
Target group address data "are on the street"
When we look at offline direct mailings you quickly run into the problem that you do not have a mailing list of your target group. The only solution is then often buying a mailing list so that you can get your campaign out of there. However, you often also run into the problem that mailing lists are obsolete, which means that many addresses are no longer correct.
The advantage of online and social media advertising is that channels such as Adwords, Facebook, LinkedIn, Twitter and other channels already have the necessary data. "Data is on the street" of which you can also make free use. You do not have to invest in expensive mailing lists, but you can easily determine your target group online and activate the online campaigns from there. Or if you have a CRM with e-mail addresses or telephone numbers, you can also reach your target group with a social media ad on the basis of this information.
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5 effective Facebook advertising campaigns using data
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Reaching interested people again
Whether you approach your target group offline or online, often not everyone immediately has the opportunity to actually take the time to deepen in you. Just think about the people who hand out flyers and address you. You take a moment to hear the story of these people and then you continue with what you were doing. After that, it is virtually impossible for people to fly to reach you again.
Suppose we are doing the same thing online now. We set up a campaign where we draw your attention and you visit our website. Unfortunately, you are too busy and after a few minutes of orienting you have to leave the website to continue with what you were doing. Thanks to remarketing, we can easily get you back again by displaying an advertising banner that we display via Facebook ( Facebook remarketing ) or via other websites where Google banners are displayed ( Google remarketing)). By using remarketing campaigns in a smart way, you can reclaim the attention of a visitor who was previously interested in you. An important tactic, because it would be a shame to invest money in winning the attention of an interested target group and then lose it.
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