Digital Marketing - What, How and Why

This article is interesting Collecting data via the social media channels: why and how? It is more measurable When looking at offline media, it is difficult to make these campaigns measurable. The only way to do this is to refer people to a unique page on your website that you mention on the flyer or to ask people how they came to you. With online marketing, you can measure everything well, of course, if you first set up your online marketing channels. With Google Analytics you can easily set goals on your website and you can see in no time how many people have filled in your contact form or how many people have bought your product. Of course, you must first set these goals through Google Analytics and this is something that many companies quickly forget.  They install Google Analytics, check monthly only the website users and forget to define their goals. The same applies to Google Adwords, Facebook advertising and other ways of advertising via social media or online adv...

Digital Marketing Techniques Many different marketing strategies are used in digital marketing. And by combining the effective combination of these strategies, we can develop our business and achieve our goals. 1) Search Engine Optimization (SEO) You may have seen that when we need some information from search engines like Google, Yahoo, we write about them in search engines' search box and search engine puts thousands of results in your hands in just a few seconds. People choose only from the first page results because they have been given a place on the first page and we can believe them as trustworthy. Similarly, when you want to know something about those things or services, these thousands of search engines have the technique to bring your product or service to the top ten. SEO (Search Engine Optimization) 2) Search Engine Marketing (SEM) The search engine marketing strategy is a comprehensive strategy to increase traffic. Actually, it works...